I wanted to do some research into where I could hold the exhibition. I thought a good place might be a university as they are up to date and are a brilliant place to learn. While looking around I found Cornell Tech in NYC while is a technologies university. They say they are a ‘revolutionary model for graduate education that fuses technology with business and creative thinking’. Cornell Tech pride themselves on their modern facilities and prestigious accomplishments in their respected fields. They ‘focuses on creating pioneering leaders and technologies for the digital age’. Because of this I felt they were a good place to hold an exhibition that would have important speakers from the field while also having a professional feel. An important thing to note is that their colour story is of blues, this is something I should consider for my own to keep the branding collective.