OnDisplay – Outcomes

Overall I am feeling ok about this project. This project certainly isn’t my best work, it was a big project that was definitely challenging for me. I have learnt how ever that I should not put my work off and try to work on it even if I am not feeling to great. My uni work is very important to me and I need to better myself going forward. For the actual outcome I feel it is cohesive in design and represents the exhibition well. I just think I could have pushed myself harder to create something I am proud of.

OnDisplay – Critique

I had a critique today to go over my visual ideas and to see how I was getting on. My peers liked the sketches and ideas and felt the style suit the theme of the exhibit. However they felt I should be a little further ahead than I already am which I do understand. This is something I need to work on and will do going forward. Some feedback they gave me was to consider creating a website swell to have all the correct information about the exhibit on for guests. This can be on the Cornell Tech website. This is something I will definitely do I think its important to have somewhere for people to go and find out information. I will now really get on and create my outcomes.

OnDisplay – Ephemera

I needed to choose what would be most appropriate for my outcomes and what was needed for the brief. I came to the conclusion of making an itinerary for the exhibit as there would be scheduled speakers. Its suppose to be a high class event so something of this sort would be helpful for guests. I also decided on a hardback book of the exhibit, including pieces written by the speakers and relevant people from the field. This can be purchased at the event. Theses two would accompany the way signs and posters that are a must for this project. I then started to thumbnail down some ideas for the look.

Above I started some sketches the ephemera, I tried to keep the styles the same throughout. I also wanted to keep this scientific feel. I wanted to inbrase the coding and technological side while also referring to etymology and the meaning of works.

OnDisplay – Cornell Tech

I wanted to do some research into where I could hold the exhibition. I thought a good place might be a university as they are up to date and are a brilliant place to learn. While looking around I found Cornell Tech in NYC while is a technologies university. They say they are a ‘revolutionary model for graduate education that fuses technology with business and creative thinking’. Cornell Tech pride themselves on their modern facilities and prestigious accomplishments in their respected fields. They ‘focuses on creating pioneering leaders and technologies for the digital age’. Because of this I felt they were a good place to hold an exhibition that would have important speakers from the field while also having a professional feel. An important thing to note is that their colour story is of blues, this is something I should consider for my own to keep the branding collective.

OnDisplay – Ideas Critique

I had an ideas critique with my peers before I left for the holidays. My peers said they liked my ideas and the way I was going with it. They thought it could make a successful exhibit with lots to work with. Some things they suggested was to think whether I wanted take it a literal route or a more abstract one. Considering my target audience of knowledgable people I wanted to keep it more literal and find ways to make the facts look interesting. I feel having an abstract approach doesn’t fit with an audience who already knows a lot about the subject. They also suggested I think of where the event will be held as I hadn’t thought about this yet and its quite important. It will effect the branding and style of my outcomes. Lastly my peers just suggested that I should start getting some visual ideas down for ephemera and branding.

OnDisplay – Christian Dior

For a more in-depth look into an exhibition I took a look at the new Christian Dior: Designer of Dreams exhibition by the V&A. The branding at first glance is very signature Dior with the elegant typeface, subdued colour story and vintage style. The exhibition page on the V&A website is very collected and combines both company styles which work really well together. The colour story is a black, cream and cherry red which feels very vintage and classical, perfect for Dior. The cherry red gives it that pop of colour the branding needs and adds some excitement. As for the Typeface it is Dior’s signature typeface throughout the branding and ephemera to bring everything together. For the ephemera on the website I can see a hardback book, postcard wallet and tote bag. I think they all suit the classy expensive style and are relevant for the audience. The hardback book is a really nice ideas, good for collectors and fashion students. This might be a good idea for my exhibit, as mine will be knowledgeable people of the field they might have the interest and disposable income to purchase a book. Overall the exhibit is so classic and cohesive, it fits the audience very well. It has me thinking about what I need to create now for my exhibit. I think this will be next on my list.


On Display – Getting back on track

Im going to be finishing my on display project over the holidays and get it out out the way. I left off with some logo ideas and typefaces. Looking back now I really don’t like the deigns I did previously. I think they’re basic and not very clever. My audience is going to be well educated on the topic so a sophisticated clever logo would be more relevant. I need to create a different visual identity one more suited. I also then would need to move on to deliverables. Im a little nervous to be getting back into the project, I feel I have forgotten the brief so I will also go over that again to make sure I am set for this project.

So I’ll be starting off with the new logo. Below are some new ideas, I’m trying to think more in-depth about the project. So one idea was including an eye to signify the all seeing eye and the knowledge we can gain from it. In this project it would be the origins of the zodiac signs and relating back to the dates of its discovery which developed over 3,200-500 BC. The eye would have 12 dots as eyelashes to signify the 12 zodiac signs. I think I will go with the more organic looking one which would better fit with the natural nature of the zodiac. It’s not man made and constructed its an incredible piece of our galaxy.

I think next I need to look back at the brief to see exactly what I need to do.

Sources Used:

On Display – Typographic Posters

I’ve now completed my marque and want to start on the next important thing which I feel are the posters. They will promote the exhibition so need to be thought provoking and enticing. I wanted to get a little research in for some inspiration. Looking back now I want to change the direction I was originally going with, which was more image based posters focused just on the zodiac theme. I think its actually more relevant to focus on that link between the two subjects I picked, zodiac and etymology. So perhaps making the posters more typographic might give more a sense of the actual exhibition subject which is the origin of words. Also because of my chosen audience being well educated on the zodiac, the poster can be more implicit.

This set of posters stood out to me for the simplistic, bold graphics. Its a series of posters created for Ariel Art Gallery by Bülent Erkmen. They look very contemporary and the use of black and white made them stand out against other posters. The one that I find the most interesting is the merged text piece on the end. Its unreadable which I enjoy, it leaves the meaning up to the audience to figure out. I thought it was quite relevant to my work as I want to further experiment with type. The way in which the type needs to be figured out, is a theme I could work with. Linking to the exhibition as it will be learning what certain words stand for. The fist poster in the series also has this effect. The information at the bottom is overshadowed by what feels like the most important thing, the graphic. It feels like the squares say something, the way they are differently shaped and at different levels as if it is blocked over text. Its again giving that responsibility to the audience to work it out what it means.

I was looking for a transformative use of type for the next posters, like the set I first looked at above. I found this website, named Pocko, which exhibited typographic posters from young and emerging artists, as well as established designers. ‘The exhibition showcases projects that reflect all the aspects of typography, such as craftsmanship, communication and technology.’ Both posters feel quite experimental, fresh and current. The use of transforming the stable typefaces stands out against the fluid natural background. The second posters main wording is very difficult to work out, maybe to entice the audience or to bring a new look to a commonly used typeface. Much like the posters above I enjoy the mystery when looking at the text. This theme could work well for my project brief, I will continue to research typographic posters throughout the project and will start to get my ideas down onto paper.

Sources Used:

On Display – Logo and Typeface

After my critique I started to work more on my logos. Taking forward one of the sketches I had made previously that I thought was the most relevant to the brief. The meaning behind it is the circle is the earth with 12 dots around it to symbolise the 12 constellations. I wanted to bring the dots together so the earth looks as if it’s on an axis. I was really trying to put some science behind it as my target audience will have a lot of prior knowledge of the topic and they might notice mistakes. I want my audience to see the logo and to know what the exhibits about.

The logos I didn’t want to take forward were trial 3 and 6. I felt they were to cluttered and from a distance might be harder to work out. I wanted to have something clean and well executed and I think with the extra parts it makes it less professional looking. Trial number 6 I thought was overdone and looked childish, which is not my target audience. The logo I think I will go for is the largest one. Its simple, clean and striking which I feel appeals to the well-educated audience I’m targeting. I decided to not have the circle filled in because the outlined gave a hint to type, for example the letter o, and I want to have that little reference in there. The logo doesn’t necessarily show too much of the etymology side to this project yet but I’m going to involve that with the type which you will see in a second. Overall it’ll be a good logo to put across lots of different contexts because of its simplistic nature but is striking enough against the black background to standout.

For the typeface I wanted to bring in this reference to etymology and history. I thought about typefaces that have connotations to word like Times New Roman and then thought about what type is used in dictionaries. By having an iconic ‘wordy’ typeface it will link the zodiac subject to the etymology side. While doing my research I found that over time the typefaces used have differed to become more legible for a wider audience. In the 1755 Dictionary of the English Language the typeface had quite a thick body mixed with thin crossbars and large serifs. It also had a tight kerning and larger asenders and desenders which makes the book look busy and could be harder to read for some people. The font is quite dated now, it has an old but educated feel. This might be because it was used in a lot of dictionaries and most people have that connection with it. With the newer dictionaries I looked at like the 2011 Concise Oxford English Dictionary the typeface had a much more even body size and had little or no serifs. Similarly having a tight kerning and small asenders and desenders. The newer typefaces used are much more easy on the eye and to read. This to cater to everyone especially for those who struggle with reading. It’s interesting to see how dictionaries have changed over the years in this way, becoming more modern and simplistic rather that decorative. For my project I want to use a typeface that is in the middle. I want that connotation of heritage but to still be slightly modern to suit the logo and the subject of space, which has a very modern connotation. Below are the ones I picked out that I thought could work. I found it hard to find that mix between old and new. I don’t want a really an old feeling font as it won’t match the logo so that leaves the most modern fonts. Ideally I’d like a typeface with a very round O to match the circles in the logo. The typeface I chose is ‘Myriad Variable Concept’ (the last typeface in the list) I felt like it looked educated and would fit with my logo. It also has the most rounded O out of the list which helps to marry everything together. The reason I have dots in between the words is to reference how dictionaries show how to pronounce words. I felt like this again gives a reference to the etymology side. So far I’m happy with where the project is going, the typeface and logo work well together so now I’m going to move on to the deliverables.

Type Trials

Sources Used:

  • P, Hanks and L, Urdang. 1979. Collins English Dictionary. HarperCollins: Glasgow
  • 2011. Concise Oxford English Dictionary. Oxford University Press: Oxford
  • 1998. The New Oxford Dictionary of English. Oxford University Press: Oxford
  • 1889. Century Dictionary. The Century Company: New York

  • S, Johnson. 1755. A Dictionary of the English Language. Consortium: London

  • https://www.typotheque.com/articles/microtypography_designing_the_new_collins_dictionaries (accessed 19th Oct)