For the outcome, I refined the front and added the crips illustrations to really show the inspiration. I also added the illustrations and images that were needed.
Below are the updates I have done so far which isn’t as far as id like to be. The inspiration for this design is the crisp packet vinegar chips. Its an iconic packet of crips I think and I love that simple yet iconic design it has. I did however use green as I had seen it being used in a few things and thought it looked really sophisticated. I had a critique today though to talk about how it’s going and what I could improve on. My tutors firstly said that I need to include illustration or photos to bring some life to the spread and tell the story of the writing. I knew this beforehand, I need to create some illustrations to show context to the dissertation. Im still insure on what I will create so this is something I’m going to be doing next. My tutor also brought up that my core system is good I could just experiment a little more. Playing with type weight, running heads and callouts could create more of a hierarchy. He said I just need to continue going and make sure I involve the playful subject more throughout the pages.
Going forward I want to continue playing with the hierarchy and editorial systems. I also need to create some illustrations to bring context back to the writing.
On to some research, I wanted to find some editorial pieces that I find inspirational and that had some interesting formatting. I found this piece on Behance by multiple artists. This dissertation piece was written about how architectures is currently enduring a revolution between aesthetics and function and that this discord is now less concerning due to the discussions on gender, sexuality and space performances. It was actually quite difficult for me to understand the title of this dissertation, this was completely off my wave length.
The dissertation outcome however, I think is beautifully done. The outside it very structured and hard while the inside is quite experimental and airy with the muted colour story. This references the topic of architecture and gender and sex well I think. I really like how the designer thought about how this dissertation would be read and they have made it a fun experience. They use different hierarchy of type and space to make the reader drift across each page. They have also added diagrams and little illustrations to further illustrate the points being made. I love the deconstructed style of this editorial I think it works well for the topic of architecture. Each paragraph feels like a structure of type and they are building up the work. I just think this is a very well thought out piece with some interesting use of hierarchy, I would love to experiment like this in my own piece.
The above design is for a cook book which I found quite interesting. I want to create my dissertation around a cereal box and its content. This cookery book is set out really nice and has the same feel as a old science book which I enjoy. The type of layout would be a lovely idea for showing contextual illustrations in my own editorial.
Above is another dissertation editorial by a designer called Shaan Blackwood. I really liked the well thought out and meticulous design to her editorial. The illustrations she created for this project are really beautiful and fit so well with her subject. I really like the one colour colour scheme also, the colour really pops next to the black and white. I also think the outer packaging idea was really nice, this is something like I want to create. She has used bubble wrap which gives a lovely texture.
This next piece is one by Mark Brooks which is a program for a conference. I thought is was really bright and colourful, I love the use of contrasting colours to keep it fun even though the content isn’t. Again the illustrations created for this are really lovey they carry though the whole design and act as dividers. I quite like this idea its bold and the blocks work well as a ‘road’ block in the reading of this program. Another thing I quite enjoy is the way they have played with the imagery. They have coloured and cropped them to keep them fun and mysterious. Some of the unrecognisable photographs are quite beautiful.
Above are a few random pieces I found on a website but they didn’t state who by unfortunately. They all have either no colour, one colour or two. I am really liking the one colour editorials, I think they look simple but so quite elegant. Its maybe not a look I’m going for in this project but I enjoy it none the less. I also enjoy the fluid nature the spreads have. The type is really playful and airy which I enjoy. I want to be playful with my own work for the project. I want to experiment with some type formats and see what I can do.
This research was quite beneficial. I have seen some things that I might want to do in my own work like using few colours and keeping it playful. I also really enjoyed the cookery book and the way they use the illustrations to illustrate a point. I think next I want to start the making of visuals and start the designing process.
(accessed 12th June 2020)
After our introduction I wanted to get my thoughts on this project on to paper. We were told that this project should be obvious or slightly cliché in relation to our topic. Since mine it about food and beverage packaging I wanted the outside to resemble food packaging. Below I draw a few ideas of how it could work.
I had an idea about using different packaging to make the front look different for instance using plastic removable sleeve or using a cardboard sleeve which could hold extra information about the dissertation. The front cover could then be made to recreate or reference a brand of food that might be stored in that way. Another way to do this could be to design the dissertation as a cereal box. The dissertation could slip inside the box and the box could be a recreation of an iconic cereal like Kelloggs or lucky charms. I had other ideas involving different packaging techniques but I thought the cereal box could be quite fun and eye catching especially if I did a recreation of the lucky charms packaging. I did some sketches of it to work out what the final outcome could look like.
For the inside I would just need to follow the branding of my chosen cereal brand and continue this style throughout. Perhaps the inside could reference the technical information you might see on the side of the box in the nutrition facts. I also thought about corresponding chapters to different cereal charms in the box. Each having their own ‘nutritional’ facts and information. Im still unsure though on how I might construct the bulk of the dissertation. Id like to do some further research to get some inspiration. I want this to look kitchy and fun but still look well done.
The second part of our criticality brief is to take our dissertation, and make it into an editorial piece to be shown at our degree show in the summer. I am quite excited about this project because I love experimenting with editorial design. I am also pretty excited to hopefully have a visually good looking physical copy of something I worked so hard on for months. At the minute, of course my dissertation is looking extreme dull and boring, I’m excited to change that. The topic I chose for my dissertation is The Importance of Both Aesthetics and Function In Food and Beverage Packaging Design. I feel that it is important to note that our tutor said this project should be slightly cliche in relation to the subject. It should also show off our knowledge of typesetting and be a beautiful piece of editorial great for our portfolio. I have some ideas of where I would like to go with this already but I’d like to do some research first.
After the briefing in the morning we were invited to the library to look at the editorial book section. The small room hidden inside the library holds some really special copies of books. The ones we were shown were of interesting edition design for inspiration. I took plenty of pictures the ones below are some that I found inspiring.
The History of the World has a very playful style which I really enjoyed. I thought the colour scheme was quite sophisticated and made the red really pop. It also has a great use of hierarchy created with colour and typeface point. I just think it’s an interesting book to read, it keeps the reader on their toes while reading. I think it’s a really clever editorial piece and I find it inspiring.
I loved the vintage style of MIM. The mixed media also makes the book feel old and like something from another time. I really enjoyed flicking through the pages and feeling the different textures. This reminded me that in my dissertation I talk about packaging materials. I could use something like this in my outcome as examples of the materials spoken about.
This book above I thought was really well made. I can’t remember the name of the book unfortunately but the making of the book is so clean. I really enjoyed the use of mix media for the cover. The plain cardboard acts as a deconstructed hard cover which I think is so clever and elegant. What I really enjoyed however was the inside. Each page was made from tracing paper so the words below could be seen, this then spelled out different words on each page. I thought it was a really clever idea and perhaps something I could use in my own dissertation as I talk about different packaging materials.
I found the first day of this brief to be really helpful. I had the chance to look through some really beautiful books which I found inspiring to me. Im really excited about this project and can’t wait to get started. I think I need to brainstorm some ideas first though.