Today we had a really thought-provoking workshop on self Discovery in the graphic design field. It opened my eyes into thinking that graphic design isn’t needed in the same way it was years ago. Graphic design has changed through times and so we must change with it.
Our first task was to think about things that we care about within the industry. Our group came up with things such as equality, happiness, sustainability and honesty. Ultimately thinking about design ethics and how we might respond to clients in the future. We each have our own morals for instance someone in our group was against gambling so wouldn’t want to design for a company who promotes it. Although we have our personal disagreements we ultimately need to look out for ourselves in the future. Being financially stable to important for obvious reasons and we as designers have to decide where we draw the line when it comes to morals. This really made my think about my future and what I want to communicate through my design. For instance I’m vegan, do I want to be designing for companies that exploits animal? Of course not, I hadn’t thought about this much before now. I want to be able to design for companies that I stand behind. This links into the overarching project, so when creating my portfolio/cv I’m going to have to be clear in the way I represent myself. Do I want to attract business’ that I feel are morally wrong.
The second task we were given was to identify what makes a good design. Immediately things like contemporary, longevity and originality came up. A design needs to be current and ‘fresh’ for the audience to be inspired, seeing something new has this connotation of being ahead of the rest. It’s good to be current and forward thinking in the industry. Originality helps also, having something unique that has never been done before is more likely to stick in a consumer head than something that’s been done a thousand times before. As a consumer we are always wanting more or something new to change our lives. Another aspect we thought was important was authenticity. Being true to the brand you’re selling is so important otherwise what is the point. By designing for a brand you are taking their aspects and visualising them, if a design doesn’t stand for what you want then the design is obsolete. The design should make the audience think and create an internal dialog about what they are seeing, doing this would hopefully create a meaningful stand out design.
Our last task of the day was to look for examples of good and bad online portfolios. Many looked professional on the outside but when navigating began difficult and confusing to use. One in particular had too many jumps and links which when mixed with bad internet became very tiresome to look around and we soon became bored. Another had this heading which overlapped the page whenever we scrolled down, this made reading the page quite difficult. The good portfolios we found were simple and showed off the artists work in a modern yet understated way. They were careful not to make the site overly complex which made looking at their art more enjoyable.
Online portfolios we looked at: