Changing Faces – Postmodernism

‘In art, postmodernism was specifically a reaction against modernism which had dominated art theory and practice since the beginning of the twentieth century. The term postmodernism is also widely used to describe challenges and changes to established structures and belief systems that took place in Western society and culture from the 1960s onwards.’

After the 5 minute InDesign trials I wanted to further look into postmodernist. I find the meaning very interesting and it can intertwine with the article I’m looking at. The #metoo movement is a big talking point in todays Western society and is indeed trying to change the established structure in how victims are being treated.

Postmodernism was a reaction against the modernism movement. ‘Modernism was generally based on idealism and a utopian vision of human life and society. Modernist artists experimented with form, technique and processes rather than focusing on subjects, believing they could find a way of purely reflecting the modern world.’ While postmodernism a reflection in looking at the scepticism and a ‘suspicion of reason’. ‘Postmodern art drew on philosophy of the mid to late twentieth century, and advocated that individual experience. While the modernists championed clarity and simplicity; postmodernism embraced complex and often contradictory layers of meaning.’ This contracting element is extremely relevant to the Carnality and Consent article. In the text it address a lot of issues about consent and dating; some points do contradict another. In the world 21st century dating the line between what is ok and what is not is muddled for a lot of people; and now is it only coming to light that maybe the way we acted in the past is not considered correct today.

Do Women have to be Naked to get into the Met Museum? by Guerrilla Girls

The piece above is a postmodernist piece by the group Guerrilla Girls. ‘Since their inception in 1984 the Guerrilla Girls have been working to expose sexual and racial discrimination in the art world’. ‘The group’s members protect their identities by wearing gorilla masks in public’. I think this piece is so eye-catching and bold, in art dating back centuries women are very much subdued. It’s a big fuck you to the main museums and art directors of the world. The simple yet pop art look makes the piece memorable, paired with the iconic gorilla head makes the piece identifiable from other work. I love the way they have used mashed up photography to create their own picture it looks experimental but refined at the same time. This method can also give you free range on creating anything even if you’re not the best illustrated. As I am not an illustrator I’d love to use this style in my work, if used it could give my editorial piece some passion and grunge behind a sensitive subject.

This piece by Gilbert and George (1971) is a very peculiar and I found it entrancing to watch. It is a 12 minute black and white video tape recording of the two drinking Gordons Gin. ‘They picked Gordon’s because it was ‘the best gin’.’ In the film they have put their names on the bottle of gin. Gilbert and George are seen set at a table, getting drunk to an eery playing of the Elgar and Grieg soundtrack. ‘Their deadpan expressions and repeated declaration that ‘Gordon’s makes us very drunk’ creates an absurd scene that ironically questions identity, nationality and ‘good behaviour’. The first part of the film was to make it seem ‘super still life’ perhaps to create this fake reality that is seen in most advertisement at the time. The whole film is very unsettling, it portray a mechanical life where nothing is real. Perhaps this is a reference to the unrealistic standards of a perfect life in the 70’s. I love the entrancing style but for my article it wouldn’t fit, the article isn’t subtle or underlining it’s a telling of whats happening in today’s society.

Overall I think the postmodernist is a challenging, thought-provoking subject it includes really important matters which I am facing in my editorial. I would love to take the bold and brash approach like the Guerrilla Girls did and use similar techniques to create a stand out editorial layout.


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