The Aesthetic Manifesto – Iceburg

Yesterday we were set our new project which I am super excited about. It’s a different subject with different outcomes that I’m excited to get involved with. It’s also another group project so with this one I am determined to keep in touch and work as a group.

The brief is to create branding for a new town/city which we have created. Ours will be based upon aesthetics and will celebrate the weird and the wonderful. We will preach self-love as a community. From this we will need to create the following; a crest, flag, map of the city, and 3 extras (stamps, passports, postcards, etc).

Today we met up to have a chat about the overall look and guidelines we’d need to follow. We knew from the previous day we wanted an idyllic, peaceful winter wonderland. Snow its quite aesthetic itself, it sparkles and glistens. So to match our town we went for an icy blue and grey colour scheme. The colours look sophisticated with grey undertones which we want for our stunning ice landscape. We all love animals so knew we’d have to include some to our branding especially the crest. To match our surrounding we’d have iconic animals such as polar bears, penguins and seals. All in an elegant colour skeme and simplistic style.


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