Our new brief for field is called Design as Activism. In our briefing the project sounded really thought-provoking. Working in groups we will have to create a united branding for a chosen activism subject. I brainstormed myself before meeting my group, I’m excited about this project and being able to maybe make a difference.
Some of the ideas I’m passionate about were ‘clothing has no gender’, ‘romanticising mental health’ and ‘domestic violence’. Each are really important issues in today’s society. Romanticising metal health issues is seen a lot on the website Tumblr. Featuring montages of thinspiration pictures or quotes on how jealous they may be of someone who can starve themselves. Wishing they had a mental disorder to seem more quirky or interesting. It’s a relevant issue now that the internet is incredibly easy to access and gives impressionable teens a simple way in to these sites. This ‘movement’ also takes away from actual people who suffer from these types of illness, making them seem false or a joke to outsiders.
Domestic violence was another subject that I thought was interesting and could hold lots of visual metaphors. Which is important for this project to quickly convey our message. If we took forward this idea I would like to focus on both genders, in the media women are mostly focused on but in reality it works both way. I wanted to bring this forward more to the public as I think it’s an important issue to cover, it could help men to come forward more if they feel like they are suffering from domestic abuse.
Lastly the subject I felt really really passionate about is clothing having no gender. As a huge lover of drag queens and a big supporter of LGBTQ+ rights I feel really strongly about this issue. Seeing children’s clothing with ‘little princess’ written on them or boys clothing with dinosaurs on does upset me. I don’t know why our society has to put stereotypes to our children at such a young age. Girls can wear superhero costumes and boys can wear princess dress’, clothing has no gender its our society that creates this divide in fashion. It follows us up to adulthood also, with people criticising drag queens because they argue its ‘not natural’. What is natural then? Why do you find it a personal attack that a male wants to wear a dress and look cuter than you ever could. As you can probably see this subject makes me very enthusiastic and I think I could come out with a unique emotive outcome.
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- Activism, Marchetti. Gina, Journal of Chinese Cinemas, 01 February 2016, p.1-4, [Peer Reviewed Journal], Routledge
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