“[Postmodern] Typography conveys meaning, The kind of letters that you use say something about what you’re trying to project. They can portray hipness, they can portray authority, they can convey playfulness, they can convey power” G. Davidson

Todays lesson was looking into expressive typography, using type to convey a message or meaning. The quote by Gail Davidson is extremely relevant to our overarching project, Ideological Movement. The workshop helped me to break down what the person was trying to say and visually show that through the typefaces, styles and weights. This skill will be so vital in creating a successful advert for my campaign. I will have to express all my thoughts about the belief in such a short time so using every aspect, most importantly the type, will help to sell my message.

These were the two activities we tried today:

‘He was so famous simply for the way he dressed’

This voice clip was by a gentle man, he had a soft voice. He spoke in a very sophisticated and graceful way so I wanted to show this in the soft upwards motion of the sentence. The two words he emphasised were so and famous which is why they are at spikes in the sound wave and also the larger font. If I could do it again I think I would have chosen a more suitable font such as Times New Roman so to fit in with his older style tone. Also the robust nature of the typeface would represent the manliness in his voice.

‘The person that’s obviously done the dictionary. Who is it?’

The lady of this voice had a very strong Essex accent. Her sentence wasn’t very well spoken and in the audio at first it was rather hard to distinguish what she was saying. The jumbled up sound is why I have merged all the words together. Its paired with the two question marks to ask, what is she talking about? but also as she is asking a question also. The words that stand out to me are ‘done the dictionary’ I did this because she emphasized this and also raised her voice. If we had more time on this task I would have made both my posters more aesthetically pleasing and took advantage of the whole page to create something that would have stood out.

Marian Banjes

Bantjes is a designer, typographer, writer and illustrator working internationally from her base on a small island off the west coast of Canada, near Vancouver. Marian’s art and design crosses boundaries of time, style and technology. She is known for her detailed and lovingly precise vector art, her obsessive hand work, her patterning and ornament. Marian’s work has an underlying structure and formality that frames its organic, fluid nature.

Banjos work is quite stunning and very elegant. The way she uses her letterforms is so beautiful, they convey so much emotion in every letter. For example this piece bellow was created for a Wired article on the ‘New Atheists’. She would have drawn this peice by hand and then traced it onto the computer to replicate the forms in a vector image. The letters are so ornate and tell the story of technology and science over religion. From the outside the text looks like it could suit in a bible but once you look closer it a different story. Banjos style of old and new is so elegant and the way she portrays emotion/stories in her typefaces is something I look up to.

Sources Used:

  • (accessed 13th Nov)
  • Picture Imperfect By Debbie Millman, Print, Vol.68(1), pp.67-68, F & W Publications, Inc. Feb 2014

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