Type Specimen – Research

Our main project during our typography module is called Type Specimen, in which we have to create an A3 size, black and white type specimen poster. This blog will be talking about the research I found out and how I will incorporate it into my posters layouts.

First of all the font I was given is Caslon Pro, a typeface created by William Caslon I. Around 1720 Caslon designed an extended set of serif typefaces, one of which was Caslon Pro. His designs were based from 17th century dutch baroque type, this giving the type a friendly but versatile quality. It can be distinguished by its short ascenders and descenders, bracketed serifs, moderate high contrast and overall robust look. The exceptional practicality of his typeface, for its time, made it instantly successful all over England and later voyaging across seas.

Given Caslon Pro’s versatile nature is has been used for a wide range of things from the Declaration of Independence to the Les Miserable typeface. Pro referring to being used in a professional context. Having this professional look makes it ideal for block text in magazines, journals, books and as corporate typefaces. Some modern publications that have used the typeface have been the New Yorker and Adduction, this is because the simplified letters are easily read when in large amounts of block text. In a larger size it can make a headline classy and professional looking. giving it so much versatility and why is has been appreciated for hundreds of years.

After the typeface research I focused on looking at existing typography and type specimen posters. One thing that stood out from both of them is I enjoy the posters with more negative space, I feel it gives the typefaces space to breath and show off every curve, angle and serif. Our final posters are supposed to be displaying and giving knowledge about our type so I really want to show its professional nature by keeping the poster minimal. Something I want to stay away from is using unnecessary clutter that takes away the negative space. I can use the grayscale to add depth and highlight certain items I need to, this would avoid having to many elements present on my final piece. Now is time to start sketching….


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