Vernacular Typography

Today we were set a short one day group project based upon Vernacular Typography. Essentially we had to ‘visualise the provided word through expressive typography in a space of our choice’. Our word was sparse meaning scattered or infrequent. Things we had to consider while thumb nailing were how we can use the environment to convey the word. Our initial thoughts were to have thin letters scattered around a large empty space i.e. a field or pavement. This would show how little and few letters there are compared to the space around them. After that we tried considering materials and typeface. Wire or string are thin materials we could work with, they would be easy to mould into any shape but also not looking bulky and fade into the background.  Ultimately we needed to get out into the world and find sparse bleak places, ideally looking for somewhere with sparse colour or life also.

Our first stop was the graveyard, we had thought that the little life there would have given a feeling of sparseness to our pictures. Unfortunately the thin wire lettering couldn’t be seen within the busy backgrounds of the graveyard. The pictures we took didn’t convey the word at all with the backdrops covered in rubble, rust and moss, they were much to curious looking and cluttered to efficiently represent the word.

After not achieving what we wanted at the graveyard we wanted to look for somewhere clear and open to take pictures. The city centre was a good place to find empty walls in which to separate the lettering. The turquoise wall we found I think really conveys our word, it shows a lack of life in an otherwise busy city. With our thin typeface at the bottom it exhibits the emptiness around it and uses the negative space to benefit us. All of these things make the picture sparse and empty. A thing i would have gone back and changed would be finding a different colour wall perhaps black, white or grey to show the sparseness even more.

Final Outcome

 

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